"If you had 180 million VND to spend, what motorcycle would you buy?"
That’s the kind of question we at NUEN MOTO throw around in casual team chats. It sounds like just another coffee break conversation, but really, it helps us understand the people we work with every day—and more importantly, spot both the opportunities and red flags for our upcoming electric motorcycle: the N1-S.
Why 180 Million VND?

At NUEN MOTO, we want to dig deep into the consumer mindset—especially the Vietnamese consumer. So, with a budget of 180 million, does the N1-S actually feel like a bang-for-your-buck ride?
This price didn’t come out of nowhere. Two years ago, when the N1-S was just a spark in our heads, we defined our target clearly: electric motorcycles. Not scooters, not toys. Real motorcycles—fast, stylish, performance-driven, and electric.
But let’s try a quick experiment. Read these two headlines:
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“An electric motorbike by NUEN MOTO just launched for 180 million VND.”
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“An electric motorcycle by NUEN MOTO just launched for 180 million VND.”
Chances are, your gut reaction to each headline was pretty different.
Motorbike vs Motorcycle — Big Difference in Vietnam
In Vietnam, the word “xe máy” (motorbike) usually means a practical, daily-use machine: affordable, durable, easy to fix, low fuel/electricity consumption. Basically, a "workhorse" for everyday life.
“Xe mô tô” (motorcycle), though? That sparks images of high-powered machines—loud, bold, stylish. These aren’t your grocery-getters. These are "weekend toys" or "statement pieces," built for speed, character, and passion.
And 180 million? That’s actually pretty reasonable in the world of motorcycles-for-fun.
Sure, you’ve got outliers like maxi scooters—daily riders with weekend flair—but they’re niche. Plus, their prices are nothing to sneeze at either.
Let’s Talk Comparisons
We asked our team, our customers, and motorcycle enthusiasts what they’d buy with 180 million. From that, we built a lineup of 10 electric motorcycles from around the world—all mid-range, performance-focused machines hovering around the same price point (roughly $7,000 USD).
Yes, some folks brought up the idea of building a DIY electric bike. Sure, it's possible—but let’s be real: between the lack of safety checks, the legal headaches, and potential quality issues, it’s more trouble than it's worth (especially in Vietnam, where unregistered bikes are basically paperweights).
Here’s the Lineup:
Motorcycle | Price | Launch Year | Country | Developer |
---|---|---|---|---|
NUEN MOTO N1-S | 180m VND (~$7,000) | 2024 | Vietnam | NUEN MOTO |
Ovaobike MCR-H | 180m VND (~$7,000) | 2024 | Taiwan | Ovaobike |
Kawasaki Z E-1 | 180m VND (~$7,000) | 2023 | Japan | Kawasaki |
Naxeon IAM PRO | 180m VND (~$7,000) | 2024 | China | Naxeon |
FTN Motion Streetdog 80 | 180m VND (~$6,500) | 2024 | New Zealand | FTN Motion |
Ryvid Anthem | 200m VND (~$7,800) | 2024 | USA | Ryvid |
LAND District | 170m VND (~$6,500) | 2023 | USA | LAND |
Maeving RM-1 | 170m VND (~$6,500) | 2022 | UK | Maeving |
Ultraviolette F77 Mach 2 | 130m VND (~$5,000) | 2024 | India | Ultraviolette |
Super SOCO TC MAX | 200m VND (~$7,800) | 2019 | China | Super Soco |
NUEN MOTO N1-S
Launch: 2024
Origin: Việt Nam
Company: NUEN MOTO

Ovaobike MCR-H
Launch: 2024
Origin: Taiwan
Company: Ovaokbike

Kawasaki Z E-1
Launch: 2023
Origin: Japan
Company: Kawasaki

Naxeon IAM PRO
Launch: 2024
Origin: China
Company: Naxeon

FTN Motion Streetdog 80
Launch: 2024
Origin: New Zealand
Company: FTN Motion

Ryvid Anthem
Launch: 2024
Origin: US
Company: Ryvid

LAND District
Launch: 2023
Origin: US
Company: LAND

Maeving RM-1
Launch: 2022
Origin: UK
Company: Maeving

Ultraviolette F77 Mach 2
Origin: India
Company: Ultra Violette

Super SOCO TC MAX
Lauch 2019
Origin: China
Company: Super Soco
What We Measured (and What We Didn’t)
To keep it objective, we focused on hard numbers—not subjective style or design language (that’s personal). Think top speed, range, battery size, motor power, safety features, and charge time.
Also, we didn’t compare prices outside each bike’s home market. Import taxes, registration, and other fees can throw those numbers way off when brought to Vietnam.
Performance Breakdown
🏁 Top Speed
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🥇 Ultraviolette F77 Mach 2: 155 km/h
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🥈 N1-S: 130 km/h
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🥉 Ryvid Anthem: 120 km/h
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🎖️ Ovaobike MCR-H: 110 km/h
🔋 Range per Charge
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🥇 N1-S: 220 km
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🥈 Ultraviolette F77: 211 km
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🥉 Ryvid Anthem, Naxeon IAM PRO: 120 km
⚡ Battery Capacity
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🥇 N1-S: 8 kWh
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🥈 Ultraviolette F77: 7.1 kWh
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🥉 Naxeon IAM PRO: 4.6 kWh
🚀 Motor Power
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🥇 Ultraviolette F77: 30 kW
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🥈 N1-S: 24 kW
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🥉 Ryvid Anthem: 15 kW
🛡️ Safety & Tech Features
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🥇 Ultraviolette F77, N1-S, Naxeon IAM PRO
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🥈 Ryvid Anthem
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🥉 Kawasaki Z E-1
🔌 Charge Time (Standard 220V)
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🥇 Ryvid Anthem: 2.5h
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🥈 LAND District, Ultraviolette F77: 3h
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🥉 Kawasaki Z E-1: 3.7h
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⭐ N1-S, Maeving RM-1: 4h
Overall Benchmarking
Side Thoughts We Couldn’t Ignore
Some interesting questions popped up along the way:
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Why do bikes from the US/EU seem underwhelming in performance?
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How does India produce a monster like the F77 at just $5,000?
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Where does NUEN MOTO stand in this global race?
The answers? It comes down to knowing your market.
In the West, motorcycles aren’t everyday rides. They’re weekend toys, short-distance cruisers. People prioritize lightweight, convenience, and style over raw specs. And with bikes costing only 6–10% of annual income, expectations stay grounded.
But in countries like Vietnam, India, and across Southeast Asia, two-wheelers are life. And when someone drops 200–300% of their yearly income on a ride, it better perform. It needs to be powerful, practical, and a reflection of who they are.
This comparison also shows the power of vertical integration—when a country can develop, manufacture, and innovate domestically, products get both better and cheaper. The F77 is living proof.
Final Thought
“A good motorcycle is one that fits its rider—exactly and completely.”
If your ride is just for the daily grind, you don’t need 155 km/h or a 200 km range. But if you’re chasing speed or weekend getaways, those numbers become non-negotiable.
In the end, what we all want is something that works, fits, and looks good doing it.
That’s the vision behind the N1-S—and every future ride NUEN MOTO is building:
Just right. Just enough. Just your style.